Marketing Manager
Company: Meritage Homes
Location: Oro Valley
Posted on: May 14, 2022
Job Description:
Responsibilities:As a strategic business partner for the
Division leadership team, the Marketing Manager is responsible for
developing and executing the annual marketing plan to contribute to
the successful achievement of the division's business plan
goals.
- Develop and execute annual marketing plan in collaboration with
division leadership and Regional Marketing Director
- Design quarterly and monthly strategies and tactics to drive
qualified traffic to support the sales effort for existing
communities and new community openings
- Work with sales leadership as well as community teams to
develop targeted marketing tactics to maximize traffic and
conversion for individual communities based upon sales performance
and lifecycle phase
- Create strategic pre-opening marketing plans to ensure
successful community openings; oversee and coordinate all new
community marketing activities including signage, messaging,
interest list development, model merchandising, sales center
installation and special events; responsibilities include planning,
oversight and regular site visits
- Maximize division's brand awareness and perception with key
targets; consistently execute to brand standards across market
- Track and analyze results of marketing initiatives to ensure
effective ROI; Leverage reporting tools and data to inform future
marketing strategies
- Develop and execute PR strategy to generate positive news
coverage
- Develop and maximize digital presence for division and
individual communities
- Create, audit and maintain community web presence on Meritage
Homes website
- Create and maintain collateral materials (sales tools) for new
and existing communities
- Build and manage vendor relationships
- Oversee and coordinate all consumer promotions and events
including planning, execution and results-tracking
- Effectively implement the company's national agent program and
create local strategy for agent outreach efforts including
messaging and event planning
- Prepare and effectively manage budgets for division advertising
and new community start-ups as well as model furniture and sales
offices
- Develop, coach and manage marketing support staff (as
applicable)
#LI-AJ2Qualifications:
- Bachelor's Degree in Marketing or related field preferred
- 5+ years of experience in marketing, preferably in
homebuilding
- Experience leading others and effectively managing
relationships with internal stakeholders and external
marketing-related vendors
- Strong technical aptitude and intermediate computer skills with
expertise in MS Office applications (Outlook, Word, PowerPoint and
Excel), email management systems, photo editing and website content
management systems
- Ability to influence others and overcome objections
- Excellent written, verbal and interpersonal communication and
presentation skills with keen attention to detail
- Team player with a demonstrated ability to work well within
cross-functional teams
- 2-3 years people management experienceOverview:Are you looking
for an incredible career opportunity? Then Meritage Homes is the
place for you! From the homes we build to the careers we offer, we
believe in quality. Meritage Homes is the ENERGY STAR - Partner of
The Year in Sustained Excellence for being a leader in protecting
the environment and advancing energy efficiency in homebuilding. We
are looking for candidates who are excited about furthering their
careers, as well as being a part of an organization that helps
people live happier, healthier lives. With over 100,000 homes
built, Meritage Homes is looking for professionals who are
self-starters and want to help our organization grow by providing
new and innovative ideas.
When joining Meritage Homes, you and your career can benefit in
several ways, including:
- A work environment that encourages creativity and innovative
ideas from every level
- An organization that lives by its core values everyday
- Team atmosphere where every individual is considered a vital
asset
- State of the art technology to provide an optimal working
environment
- A competitive pay structure
- Strong benefits
- Flexibility in work-life integration
- Team-oriented environment where all individuals play an
integral role in the company
- Opportunity to further your career in a growing national
organization
- Maintain a competitive drive to be the best
Keywords: Meritage Homes, Oro Valley , Marketing Manager, Executive , Oro Valley, Arizona
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